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T&T 360° is our uniquely integrated full-service solution. From strategic brand creation, design and development through to artwork and production, our entire team works collaboratively in one building. This collective response to a brief ensures that the work we produce stays true to our creative vision: guaranteeing quicker, slicker solutions that are impactful on the bottom line. The speed of our creative team is complemented by one of the fastest artwork production processes in the industry. Need 300 SKUs in under 6 weeks, no problem! Our artwork production and pre-press process has been refined over and over for 30 years, which, when complemented with new technologies, offers our clients cost-efficiencies and faster routes to market. Learn more about each of our services below.

CAPABILITIES

The first step in any successful brand launch is understanding what makes your consumers tick. At T&T, we work with expert consumer psychologists who use rigorous research methods to provide the best data at the lowest possible price. By using nationally representative sample sizes, we help you understand why consumers buy your brand, what designs drive purchase intent and loyalty, and how your private brand performs against national brands. Based on our findings, we devise a strategic plan to improve your private brands based on several KPIs, like sales volume or digital uptake.

An engaging brand starts with a compelling brand name and logo. Over the last 30 years, we have created every type of brand across most FMCG categories. We begin by curating a list of feasible brand names based on the brand story. Once the top brand names are chosen, we design logos that bring each brand story to life.

Packaging design is our bread and butter. We know exactly what it takes to create innovative, tailor-made designs that target both national and global audiences  From single packs to complex product ranges, or from new designs to range extensions, we have done it all! We ensure that each design is not only beautiful but also functional in commercial markets.

Our design services fall under two categories:  brand design & private label design, each with their own unique approach and challenges.

Great packaging often uses bright, engaging imagery to bring a product to life. When used correctly, these images can promote positive emotions that increase the likelihood of purchase. At T&T, we offer a wide range of imagery options to suit every need and budget. Our in-house photography studio allows us to produce HD images at a fraction of the price compared to an external studio. 

We also have unparalleled agreements with multiple image libraries, which allows us to create beautifully ‘comp’d’ imagery at a lower cost. 

Although digital design dominates the packaging industry, there is nothing like using hand-drawn illustrations to bring a brand’s story to life. At T&T, our expert artists can transform pencil sketches into digital, print-ready masterpieces. Using the most comprehensive digital and traditional sketching methods, we set the tone of your design and the personality of your brand through illustration. From logos to icons to whole labels, our team can do it all.

One of our most established areas of expertise is the creation of design guidelines. These highly complex documents set compliance and consistency standards for all aspects of a brand. They are used worldwide by suppliers and manufacturers to ensure successful roll-outs. In addition, we provide specialised guidelines that focus on the application of barcodes, QR codes and nutrition labelling for retailers. We’ve produced over 300 brand guidelines to date. The scope, detail and content of each guideline are specifically tailored to each client.

True professionalism is defined by the consistent quality of the work produced. With only eight hours in a day, we know you have no time for spelling errors, inaccurate data or illegal font sizes. At T&T, we take pride in having a dedicated, multi-lingual, QC team. Our unique 6-step QC process (with director sign-off) ensures that all artwork is compliant with US regulations. The QC team also works with our global food lab partner, who assists in regulatory label reviews, claim reviews and nutritional panel checks.

Once the creative process is complete, it’s time to get the design onto the dielines and prepare them for print. Whether it’s a single SKU or a range of hundreds of products, our production team can execute it. We rollout over 8500 SKUs per year across a range of packaging formats. In short, we are roll-out and production experts! Our extensive services include multilingual typesetting, print-ready artwork, digital retouching, color management, production of high-quality mockups and liaison with repro companies and printers.

We always use a production rate card to ensure full cost transparency and offer a 16hr production studio to cover EU and US hours. When coupled with free use of art approval system and 6-week turnaround time on up to 300 SKUs, we pride ourselves in offering a robust, fast and process-driven production service. Since our team consists of native English speakers, we can confidently promise less amend rounds, faster turn-around times and a quicker route to print.

By using some of the industry’s leading CAD modelling and rendering software, combined with our packaging and graphic design expertise, our team creates beautiful and functional 3D solutions. The projects we tackle range from retail interiors and POS display stands to photo-realistic product renderings. This type of design is becoming more relevant since it’s often more cost-effective than photography. Our team includes both 3D and product designers to stay ahead of the game.

In today’s digital age, your online presence is more important than ever. It’s how consumers find, engage with and purchase your brand. At T&T, our creative teams thrive on creating bespoke, responsive digital content. Whether you need social media animations, a website or video content, we can do it. 

We have developed digital content for some of the world’s largest companies like HSBC, ALDI and Walgreens. Using our wealth of resources and content partners, we can offer digital solutions at the best value.

Consumerism has never been more global! As a result, your brand must be presented to the world with the best possible marketing material.

At T&T, marketing is all about elegance, communication, comedy and engagement. With an appreciation of all four, we help our clients create unique ‘storytelling’ marketing materials that enhance brand recognition and sales. Whether you need clever, large-scale, national campaigns across a range of media channels or simple, in-store POS posters and brochures, we have a solution for you!