THE PROJECT
A clear identity for everyday household essentials.
Walgreens asked the agency to develop an accessible own-brand proposition for household essentials in 2019. The archived project describes an opening-price-point range intended to make value immediately legible at the shelf.
The design carries forward the strength of the existing Big Roll identity: large lettering, a simple architecture and category color cues. Together these elements help shoppers recognize the range quickly while allowing different kinds of products to sit under one name.
The case study recorded a five-week schedule and an initial range of more than 20 SKUs. The visual principle is intentionally direct: make the product and value easy to understand.