KEEPING THINGS SIMPLE!

Say hello to the BIG BRAND, your opening price point brand that offers you great household essentials every day for under $5.
In 2019, Walgreens asked us to help them create a unique, simple and powerful brand that could compete with mass dollar offerings from other retailers. Building off the success of BIG ROLL we subtly empowered the design with a new architecture, logo structure and color-coding. Met with great success by consumers, the brand continues to expand across categories and is an exciting offer in this space. BIG BRAND stands for BIG SAVINGS.

SKU'S

20++

TIMEFRAME

5 WEEKS

MARKET

USA