Wide Awake.

Giving a private-label coffee brand a lively voice beyond the pack.

For Wide Awake, the brief was to help position a coffee range as a premium, expressive option. The agency's archived case study describes a digital toolkit derived from the package identity and designed for social use.

Existing colors, characters and type formed the basis for campaign images, point-of-sale graphics and messaging. Keeping these elements connected made the brand feel familiar whether seen on a product or on a screen.

The work focused on four or more digital channels, with a four-week timeframe. It demonstrates how a strong packaging system can provide the raw material for a wider brand presence.