THE PROJECT
A refreshed design system for a vitamin range.
In 2017, Walgreens approached the agency to update its Finest Nutrition vitamin range. The archived brief called for a more contemporary feel and a distinct natural tier within the wider brand.
The resulting approach used clear naming, a restrained visual system and category colors to help shoppers navigate the shelf. The Free & Pure tier had its own character while remaining part of the same family.
The archived case study described more than 150 SKUs and an eight-week schedule. That scale made a consistent design system as important as any single hero package.