Gourmet.

A wide private-label food range with an elevated visual language.

In 2019, the agency worked on a redesign and production rollout for ALDI's Gourmet range. The project covered more than 200 products across multiple food categories and suppliers, with a short delivery window.

The brief called for a refreshed identity, a distinctive approach to food photography and packaging artwork that could remain consistent across a large range. Combining suitable stock imagery with new compositions helped the team produce a cohesive visual system without waiting for every product to be photographed separately.

The archived case study reported a six-week design-to-artwork schedule and a range of more than 300 SKUs. The project shows how a private brand can feel premium while still being practical to roll out at scale.