TopCare.

Turning an established healthcare package into a digital story.

TopCare's range spans everyday health and personal-care products. For this project, the agency was asked to extend existing brand assets beyond the shelf into social and retail communications.

The archived work describes a flexible toolkit of visuals, messaging, point-of-sale materials and animation concepts. Rather than inventing a separate online identity, the team used recognizable elements from the packs to make the campaign consistent across channels.

The result was designed to work across Facebook, Instagram, Pinterest and Twitter. It is an example of brand activation built from packaging rather than added as an afterthought.